International Womens Day!

We at Boost Juice love to celebrate! And what better day to celebrate than March 8 being International Women’s Day! It’s a privilege to have fearless female founder, Janine Allis, at the helm of Boost. Because no woman is an island, Janine has decided to profile some of the amazing women in her world who, among so many, help to make Boost what it is.

Jodi Murray-Freedman

My role at Boost Juice is…
National Marketing Manager.

As a woman, I’m most proud of…
Being a working mum. I think it demonstrates to my three beautiful daughters Charli (9), Georgia (7) and Paige (5), that you have to work hard to get ahead and nothing in life is free

I’d tell my 16 year old self…
Always stand up for what you believe in, and be true to yourself. Explore and travel the world, you will learn so much more than any book can teach you.

The best part of being a woman in leadership is…
Mentoring my team and watching them achieve their goals and aspirations.

I’d love women to realise…
Trying to achieve a perfect work life balance is almost impossible to master, no one is perfect, be kind to yourself and don’t be afraid of failure.

The best advice I ever received was…
Motherhood is one big guilt trip, so get over it!

One thing I’d like to see change is…
Equal pay for women!

Angelica Rowe

My role at Boost Juice is…
Creative Director; basically I touch on anything that has some sort of visual aspect in the public or consumers eye.

The woman who inspires me most is…. because…
I’m always being inspired by someone creative I’ve just discovered either through a design/fashion site, Instagram or just a person I’ve always admired and decided to read up on. They all inspire me in different ways, which is great in my role as it keeps me fresh and ahead of the trend. Most of the time too ahead of the trend for what I do currently, but as with most things you learn, you file it away for rainy days. Right now I’m being influenced by Rick Owens’ wife, Michelle Lamy and also her daughter Scarlett Rouge. Michelle is incredibly free spirited – free of society’s preconceived ideas and holds boundless creativity influenced by a Gothic and North African style - all with a graceful rock-n-roll edge. I love the fact that before she started designing with her husband, she was a criminal attorney. Women that have that switch in their careers and that have lead curious lives are my biggest influencers and icons.

As a woman, I’m most proud of…
Our independence, our ability to create a human, to be able to do more than one thing at a time and most of all, to have a voice. We are lucky to live in a day and age where women before us fought for our freedom to have a voice and to be listened. We can do and be whomever, whatever we want to be. We have a voice and we are being heard.

I’d tell my 16 year old self…
Don’t take this last year of high school for granted. Figure out the pathway to what you want to be, listen to your heart and do the research to get there. No one will do it for you, only you can help yourself. Aim high and learn from your mistakes along the way. It’s not always going to be easy but the hardest challenges are the greatest gifts of all. You will come out of battle stronger, wiser, happier, loving yourself and a bigger knowledge of who you are.

The best part of being a woman in leadership is…
Being an inspiration to other woman that are yet to find their own paths or have not yet managed to be as strong. This is so cheesy but you know what, if I can do it, so can you! I also am lucky enough to be in a position that allows me to interact with women in leadership, not only at work but also outside of work. The creative industry is a hub of influential women all in big hitter roles that constantly inspire me.

I’d love women to realise…
We can be an inspiration to each other; stop judging the woman next to you – everyone goes through events in their lives at different times so be patient; you are equal to the opposite sex in whatever industry you’re in and lastly… fashion is for expressing yourself – not for hiding behind.

The best advice I ever received was…
Fake it till you make it. Seriously. Obviously in context – but within that, always say yes. Be open, interested & curious. You will never learn until you try and you will never know if you can unless you try. I’ve been fortunate & unfortunate, depending on which way you look at it, where my role at the time required me to go outside what I knew. It made me realise that I could trust myself and my instincts. If you trick yourself into believing you can do it, you gain the confidence that you can and then you do.

One thing I’d like to see change is…
Trump. Full stop.