
It looks like you’re in Australia. I’m in another country
VIC – Boost Mobeels.
Want to be your own boss?
Bringing Boost to where the action is!
Intro-juicing Boost Mobeels!
The beach. Festivals. Sporting events.
Wherever the buzz is, a Boost Mobeel is the way to go.
FAQ's
How do I find work/events for the Mobeel to be positioned?
Unlike a Boost store where you have a fixed location, typically in a shopping centre and pay rent for the privilege of having customers walk past your kiosk, a Mobeel is very different. Finding events for you to take your Mobeel too is possibly one of the more challenging parts of owning a Mobeel. Looking for events of varying size and nature is the key to having a successful Mobeel business. Building a calendar of events that maximise the use of the Mobeel is key to extracting the most from your territory. Finding contacts, building relationships with relevant associations, schools and any other group that maybe responsible for an event that brings people together in the one place. Other mobeel operators have found that they can build their calendar of events through regular work and also still chasing new opportunities. You will find that some of the events are not as viable as others due to the size of the crowd or as a result of the site fee paid.
What are site fees?
Site fees are effectively “rent” or commission paid to the event organiser, the land owner or the group that has brought together the event that you are attending. These site fees can vary significantly and can involve one or a number of any of these types of fees. A fixed fee payable for the duration of the event, a percentage of the sales you make, a cost or donation per drink sold, a site fee based on the size of the site you require. These fees can vary dramatically and will ultimately impact profitability. In addition to site fees you can also be charged electricity, waste disposal and storage. The key is potentially finding some of the less “commercial” type events that will have a community feel, while attracting lots of people and with a lower site fee. For example, a site like the MCG attending the cricket may attract a lot of people however the site fee is likely to be very high, whereas attendance at a local netball carnival may be more profitable due to the length of time the participants and spectators are in attendance and the fact that site fees for this type of community event are likely to be considerably lower.
Can I have multiple Mobeel units in the one territory?
Yes, you can have more than one Mobeel in your territory. In fact, as your business grows, to cope with the work in your territory, it would be advisable to purchase another Mobeel. It would be common in the busy period to have multiple events on the same day and trying to “pick a winner” can be difficult. With multiple Mobeels you can have your business in more than one place at a time.
What sort of storage is required for my mobeel?
Firstly, you’re likely to require a shed, warehouse or someplace similar to store the mobeel. Then you need to consider the ingredient storage, which will require dry storage, preferably in a cool dry space. Then the frozen yoghurts and some of the other ingredients need to be stored in freezers and fridges so you will need a place which is secure and has electricity and room for the storage of these consumables (cups) and ingredients.
What type of mobeel do I need?
At Retail Zoo we now source and project manage the full build of your mobeel. We only allow approved vehicles out into the territories to ensure consistency across the brand. A mobeel is a trailer and requires a vehicle that can tow up to 3.2 tonnes and at the time of preparing this info three suitable vehicles that can do this are the Ford Ranger, Jeep Grand Cherokee and Holden Colorado.
Where can I operate my Mobeel?
You can operate your Mobeel anywhere in your territory, providing of course you have the permission of the landowner or event organiser. You may have neighbouring territories to yours that have not yet been franchised. If an event presents itself in this nearby territory then you are able to setup your Mobeel at the event. If in the future the territory is purchased by another Mobeel partner then you would not be able to continue with this event. Conversely no other Mobeel partner can operate their mobeel within your territory. Should a customer who is located within your territory (or has previously used your services) have an event in another already franchised territory then you must pass this event onto that territory’s mobeel partner. Another thing to bear in mind is when an event is in close proximity to a Boost fixed location store you need to check you’re not too close. It is very advisable to have a great relationship with the Boost store partners in your territory so that when an event comes up near their store they will be happy to have your mobeel nearby.
Is training included in the initial cost of the franchise?
There is a training fee of $14,000 + GST (all included in your initial investment). We have a comprehensive training program in place for all new partners entering our network. The training program is six (not sure about the length) weeks long and takes place in Melbourne. Our comprehensive training is inclusive of front and back of house operations. You will also be provided with support in your new mobeel by the Learning & Development team in your first days of operation. You will feel confident to step into your new mobeel understanding all facets of running that business after working closely with our dedicated Learning & Development team!
What marketing support is provided?
We have extensive marketing, not a lot of it specific to the mobeel, some of it in our online portal that has been accumulated over many years of trade. Our marketing team is here to help with any specific marketing you would like to do for your mobeels and their upcoming events.
Who will be the main point of contact for me as a partner?
The first point of contact for all our partners is their Franchise Business Consultant (FBC). An FBC is someone that can provide assistance with regard to marketing, and operational issues. They can also provide some ideas when looking for new events, running local promotions and assistance in your day to day business, however your fellow mobeel partners can provide you with even more info on how to source events.
How do partners connect with each other in the network?
We offer many opportunities at regional and national conferences, this allows partners to build good relationships within the network and provide a support team. We strongly encourage networking among the partners.
How do you communicate with franchisees, and how often?
Someone from our team is in constant contact with you. Whether it’s your FBC or someone from HQ. We offer around the clock support, engaging in face to face meet ups, state meetings, , a comprehensive online training platform (BEN) that’ offers continuous training to your team and a variety of other ways too.
Which products do I sell from the Mobeel?
Obviously only Boost approved products can be sold from a mobeel. Typically, the mobeels operate with a limited menu of up to about 8 products, normally smoothies and crushes and not juices. The process for making juices is more complex, requires additional products and equipment and slows down the production of drinks. The reason for selecting the most popular drinks is it speeds up the production of the drinks and allows you to serve more customers, in a shorter period of time. Depending on the event and weather you can sometimes also sell items that are part of our complementary range of products.
Average net turnover for Boost Mobeel operators?
This may be required to secure Bank Finances. This type of information is provided during your recruitment process so you’re able to complete your own due diligence.
How long is a franchise term?
The term of a Mobeel franchise agreement is 5 years.
How often will I need to refurbish the Mobeel or update equipment?
As these are mobile vehicles and exposed to the elements, they require regular upkeep and maintenance. It is likely that a full “reskin” will be required at the end of the Franchise Agreement.
What type of permits are required for operating a mobeel?
We will obtain the necessary certification for the mobeel in Vic, however you will need to source the permits that are relevant for the vehicle in the state in which it will be registered.
How do I obtain council permits?
Contact your local council for further information. Many councils have a business unit that helps businesses to set up in the local area.
Please contact Brooke Frawley from the Boost franchising if you would like to obtain a map with allocated territories.
03 8593 4476 / brooke.frawley@retailzoo.com.au
For more information on the numbers, our frequently asked questions and the simple steps to becoming a franchise partner, please view the following Retail Zoo Information Pack.
- Initial Investment: $175k - $200k +GST
- Premises address: VIC, Australia
- Premises area: approx. 15m²
- Lease Commencement Date: N/A
- Initial Lease Term: N/A
- Franchise Agreement Term: 5 years
Fill in these details as a quick expression of your interest.

Suggest a Location
Can’t find the store of your dreams?
It’s hard for our team to find all the best locations, Australia is a pretty big country if you havent noticed. If you have a great location in mind that you would like to franchise then let us know below. Remember a good Boost Zone is a busy, high traffic place for customers to stop, grab and go.
Suggest a Location