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VIC – Boost Mobeels.
Want to be your own boss?

VIC – Boost Mobeels

Bringing Boost to where the action is! 

Intro-juicing Boost Mobeels!

The beach. Festivals. Sporting events.

Wherever the buzz is, a Boost Mobeel is the way to go. 



How do I find work/events for the Mobeel to be positioned?

Unlike a Boost store where you have a fixed location, typically in a shopping centre and pay rent for the privilege of having customers walk past your kiosk, a Mobeel is very different. Finding events for you to take your Mobeel too is possibly one of the more challenging parts of owning a Mobeel. Looking for events of varying size and nature is the key to having a successful Mobeel business. Building a calendar of events that maximise the use of the Mobeel is key to extracting the most from your territory. Finding contacts, building relationships with relevant associations, schools and any other group that maybe responsible for an event that brings people together in the one place. Other mobeel operators have found that they can build their calendar of events through regular work and also still chasing new opportunities. You will find that some of the events are not as viable as others due to the size of the crowd or as a result of the site fee paid.

What are site fees?

Site fees are effectively “rent” or commission paid to the event organiser, the land owner or the group that has brought together the event that you are attending. These site fees can vary significantly and can involve one or a number of any of these types of fees. A fixed fee payable for the duration of the event, a percentage of the sales you make, a cost or donation per drink sold, a site fee based on the size of the site you require. These fees can vary dramatically and will ultimately impact profitability.  In addition to site fees you can also be charged electricity, waste disposal and storage. The key is potentially finding some of the less “commercial” type events that will have a community feel, while attracting lots of people and with a lower site fee. For example, a site like the MCG attending the cricket may attract a lot of people however the site fee is likely to be very high, whereas attendance at a local netball carnival may be more profitable due to the length of time the participants and spectators are in attendance and the fact that site fees for this type of community event are likely to be considerably lower.

Can I have multiple Mobeel units in the one territory?

Yes, you can have more than one Mobeel in your territory. In fact, as your business grows, to cope with the work in your territory, it would be advisable to purchase another Mobeel. It would be common in the busy period to have multiple events on the same day and trying to “pick a winner” can be difficult. With multiple Mobeels you can have your business in more than one place at a time.

What sort of storage is required for my mobeel?

Firstly, you’re likely to require a shed, warehouse or someplace similar to store the mobeel. Then you need to consider the ingredient storage, which will require dry storage, preferably in a cool dry space. Then the frozen yoghurts and some of the other ingredients need to be stored in freezers and fridges so you will need a place which is secure and has electricity and room for the storage of these consumables (cups) and ingredients.   

What type of mobeel do I need?

At Retail Zoo we now source and project manage the full build of your mobeel. We only allow approved vehicles out into the territories to ensure consistency across the brand. A mobeel is a trailer and requires a vehicle that can tow up to 3.2 tonnes and at the time of preparing this info three suitable vehicles that can do this are the Ford Ranger, Jeep Grand Cherokee and Holden Colorado.

Where can I operate my Mobeel?

You can operate your Mobeel anywhere in your territory, providing of course you have the permission of the landowner or event organiser. You may have neighbouring territories to yours that have not yet been franchised. If an event presents itself in this nearby territory then you are able to setup your Mobeel at the event. If in the future the territory is purchased by another Mobeel partner then you would not be able to continue with this event. Conversely no other Mobeel partner can operate their mobeel within your territory. Should a customer who is located within your territory (or has previously used your services) have an event in another already franchised territory then you must pass this event onto that territory’s mobeel partner.  Another thing to bear in mind is when an event is in close proximity to a Boost fixed location store you need to check you’re not too close. It is very advisable to have a great relationship with the Boost store partners in your territory so that when an event comes up near their store they will be happy to have your mobeel nearby.

Is training included in the initial cost of the franchise?

There is a training fee of $14,000 + GST (all included in your initial investment). We have a comprehensive training program in place for all new partners entering our network. The training program is six (not sure about the length) weeks long and takes place in Melbourne. Our comprehensive training is inclusive of front and back of house operations. You will also be provided with support in your new mobeel by the Learning & Development team in your first days of operation. You will feel confident to step into your new mobeel understanding all facets of running that business after working closely with our dedicated Learning & Development team!

What marketing support is provided?

We have extensive marketing, not a lot of it specific to the mobeel, some of it in our online portal that has been accumulated over many years of trade. Our marketing team is here to help with any specific marketing you would like to do for your mobeels and their upcoming events.

Who will be the main point of contact for me as a partner?

The first point of contact for all our partners is their Franchise Business Consultant (FBC). An FBC is someone that can provide assistance with regard to marketing, and operational issues. They can also provide some ideas when looking for new events, running local promotions and assistance in your day to day business, however your fellow mobeel partners can provide you with even more info on how to source events.

How do partners connect with each other in the network?

We offer many opportunities at regional and national conferences, this allows partners to build good relationships within the network and provide a support team. We strongly encourage networking among the partners.

How do you communicate with franchisees, and how often?

Someone from our team is in constant contact with you. Whether it’s your FBC or someone from HQ. We offer around the clock support, engaging in face to face meet ups, state meetings, , a comprehensive online training platform (BEN) that’ offers continuous training to your team and a variety of other ways too.

Which products do I sell from the Mobeel?

Obviously only Boost approved products can be sold from a mobeel. Typically, the mobeels operate with a limited menu of up to about 8 products, normally smoothies and crushes and not juices.  The process for making juices is more complex, requires additional products and equipment and slows down the production of drinks. The reason for selecting the most popular drinks is it speeds up the production of the drinks and allows you to serve more customers, in a shorter period of time. Depending on the event and weather you can sometimes also sell items that are part of our complementary range of products.

Average net turnover for Boost Mobeel operators?

This may be required to secure Bank Finances. This type of information is provided during your recruitment process so you’re able to complete your own due diligence.

How long is a franchise term? 

 The term of a Mobeel franchise agreement is 5 years.

How often will I need to refurbish the Mobeel or update equipment?

As these are mobile vehicles and exposed to the elements, they require regular upkeep and maintenance. It is likely that a full “reskin” will be required at the end of the Franchise Agreement.

What type of permits are required for operating a mobeel?

We will obtain the necessary certification for the mobeel in Vic, however you will need to source the permits that are relevant for the vehicle in the state in which it will be registered.

How do I obtain council permits?

Contact your local council for further information. Many councils have a business unit that helps businesses to set up in the local area.


Please contact Brooke Frawley from the Boost franchising if you would like to obtain a map with allocated territories.

03 8593 4476 /


For more information on the numbers, our frequently asked questions and the simple steps to becoming a franchise partner, please view the following Retail Zoo Information Pack.

  • Initial Investment: $175k - $200k +GST
  • Premises address: VIC, Australia
  • Premises area: approx. 15m²
  • Lease Commencement Date: N/A
  • Initial Lease Term: N/A
  • Franchise Agreement Term: 5 years

Learn more

Fill in these details as a quick expression of your interest.

Suggest a Location

Can’t find the store of your dreams?

It’s hard for our team to find all the best locations, Australia is a pretty big country if you havent noticed. If you have a great location in mind that you would like to franchise then let us know below. Remember a good Boost Zone is a busy, high traffic place for customers to stop, grab and go.

Suggest a Location

Frequently Asked Questions

  • Is the application deposit refundable?

    Yes, the application deposit is fully refundable at any stage in your recruitment process. Once approved as a Boost Juice franchise partner, your deposit will cover the legal costs incurred with the creation of your franchise documentation. Please note that the $2,200 application deposit is not included in the purchase price of your store.

  • How much does your franchise opportunity cost, what does this price include and what other costs will be incurred in addition to this price?

    A new Boost Juice store costs between $280,000 - $450,000 + GST. This contract covers the franchise fee, fit out and design of the store, all of the plant and equipment in the store and your training. In addition to this, you will need to budget for working capital, start-up stock and local area marketing.

    If you are interested in buying an existing Boost Juice business, you will negotiate the sale price directly with the existing owner of the store or their nominated business broker. You will need to pay the $2,200 application deposit plus the training fee ($14,000 + GST) to Boost Juice, on top of the price you negotiate with the store owner.

    Please note that you will also need to supply a bank guarantee to the landlord (similar to a ‘rental bond’ paid to the landlord at the beginning of a lease term).

  • How much working capital do I need?

    We recommend you seek external financial advice on this figure, however as a rough number to work with is 10% of the purchase price.

  • Do I need cash or equity towards the purchase of a franchise?

    Yes, you will have access to at least 50% of the purchase price of the business. You may have this in actual cash, funding from family and friends, equity in your home/ investment properties or a combination of all of these. Please be aware that we will request proof that you have access to these funds throughout the franchise recruitment process.

  • How much money will the bank lend me?

    We hold an accreditation with the major banks and work closely with CBA, Westpac & NAB. This means that they are familiar with our franchise model and our processes, so the lending process is generally less arduous than if you were to start your own business.

    Typically, the banks lend 50% of the purchase price in the form of a business loan. We recommend that you commence discussions with your bank as soon as possible to understand your lending capacity and whether investing in a franchise with Boost Juice is a viable option for you.

  • What kind of returns can I expect from running a Boost Juice franchise?

    Due to a significant number of variables when operating a franchise, we can’t provide you with concise figures before you start. Once we receive your application form and your initial telephone interview is complete, you will receive a Confidentiality Agreement. Following the execution of this agreement, we will provide you with the historical sales figures from the Boost network and a financial planning guide to assist with your preparation of a business plan. It’s imperative that you seek independent financial advice as a part of your due diligence and that you create your own forecasting and business planning documentation.

  • Do I need to find a location for the store?

    No, at Boost Juice we have a team of retail leasing experts that assist our partner network in securing new sites, and negotiating lease renewals in consultation with the store owner. Once a new site is available to purchase, we will list it on the ‘available franchise locations’ on the Boost Juice franchising website.

  • If I suggest a location, does that mean I will be awarded that site?

    We encourage all existing franchise partners as well as external interested parties to suggest locations and we have a robust system in place for assessing these sites. We also receive an influx of site suggestions all the time so it is likely that you are not the first person who has suggested the location. The final decision sits with our Franchising team to put forward the very best franchise partner for each site.

  • Do you train me? Who pays for my training? Where do I go for training?

    We have a comprehensive training program in place for all new partners entering our network. The training program is three weeks long and takes place in Melbourne. Our comprehensive training is inclusive of front and back of house operations. You will also be provided with support in your new store by the Learning & Development team in your first days of operation. You will feel confident to step into your new store understanding all facets of running that business after working closely with our dedicated Learning & Development team!

  • Does Boost release their franchisee selection criteria?

    To protect the integrity of the recruitment process, we are unable to release the criteria of our application process. However, to give you a couple of hints, we are looking for business-minded people who love our brands and want to contribute positively to our franchise network!

  • How long will it take to come through the application process?

    Every franchise candidate’s journey through the application process is different as there are always many variables at play. Typically our candidates reach the final assessment stages of our application within 8-10 weeks of applying. We will work with you at a pace that you are comfortable with however, please be mindful that timeframes may vary depend on a number of factors. We always endeavour to operate transparently so that you understand where your application stands at all times.

  • Do I need previous business or food industry experience to become a franchise partner?

    No you don’t. But you must have a hunger for success, love the Boost Juice philosophy and have an unmatched enthusiasm for your business. This is all achievable without prior food or business ownership experience! A genuine appreciation for great customer service is also integral to growing as a successful franchise partner. We will supply you with all of the tools, systems and process to assist you in reaching your business aspirations.

  • By placing an enquiry on the website, is that all I have to do to start the recruitment process?

    Once you submit an enquiry keep your eye on the email address you supplied! You will receive an instant bounce back email with a link to the Retail Zoo information pack and your own unique login username & password. You will need these unique details to proceed to the full online application form and start your Boost Juice adventure. As the email sent to you is automatically generated from our system, sometimes the response can end up in your junk mail account, so please be sure to keep an eye out for it!

  • Why are existing stores for sale, priced differently to new site opportunities?

    The sale price of the business is set at the discretion of the existing franchise partner based on a number of factors such as the financial performance of the store, goodwill, refurbishments and the length of time left on the lease.

    You will need to negotiate directly with the franchise partner on the price of the store only after you have successfully completed the telephone interview and signed the confidentiality agreement. In the case of company stores for sale, the sale price is set by the Franchisor. New site opportunities have many variables affecting the Fixed Price Contract, and therefore we offer a range initially, until we can provide you with a final number for the fixed price contract. This range covers the full build, plant and equipment, franchise fee and training.

  • What costs am I likely to incur once owning the business?

    For more information on this, please refer to the Retail Zoo Information Pack: {why join the zoo}.
    Royalty – 8% of sales
    Marketing – 3% of sales
    Both of the above payments are made monthly

    There will be other costs that you will incur as a business owner. We will inform you of these as you work through the application process.

  • Can I source my own supplies for the business?

    There will be fresh elements of the supply chain that you can seek permission to source locally. Your Franchise Business Consultant will offer you advice about this before you begin trading as a franchise partner.

  • What ongoing support will I get from Boost Juice?

    Boost Juice has a large network of professionals at the global support centre in Melbourne to assist our franchise partners. Our support teams cover areas such as Marketing, IT, Finance, Leasing, Product & Supply and Store Design just to name a few. You will also enjoy support from our dedicated team of operations professionals on the ground in each state to assist you with your day to day needs and to mentor you as a business owner.

  • How long is a Boost Juice Franchise Agreement?

    If you are purchasing a new store, the term of the Franchise Agreement will be 7 years. If you are buying an existing Boost Juice store, you will be offered the remaining term left on the existing agreement for that store.

  • How long is the typical lease term? Why is the franchise & lease term different?

    Lease terms vary from store to store. Typically, a retail lease term is around 4 – 6 years in duration. The term of the lease is set by the landlord and while we will always look to secure the longest possible lease, it is unlikely that your franchise agreement term and the term of your lease will be congruent. This is not a problem. As a franchise partner, you are able to sell your asset (your franchise) at any time throughout the franchise agreement term or the lease term. It is important to note that your business will always be worth the most at the beginning of a new lease & franchise agreement term. If you have any questions about this, please contact the Boost Juice Franchising team as we are happy to provide more information about this.

  • What happens at the end of the lease term?

    You will be contacted by the Leasing team as your store lease is coming to an end. The lease renewal process is consultative between the franchise partner and the Leasing team. Our Leasing team will ask to understand your expectations for the commercial terms of the lease and will work to secure the best possible deal for all our franchise partners.

  • What if I want to own more than one store?

    At Boost Juice we have a policy that all new franchise Partners must own and operate their first business for a minimum of 12 months before being considered for additional stores. As long as you have proven yourself as a strong operator, you have the financial ability to acquire additional businesses and you have a plan as to how you wish to operate multiple businesses we will happily discuss multi-siting opportunities with you.

  • Do I need to work in the business full-time or can I run my franchise under management?

    At Boost Juice, our experience is that the most profitable business are owner-operated. For that reason, we have an expectation that our franchise partners are working in their businesses. The Franchise Agreement stipulates that you must commit yourself to the business on a full-time basis for the first 6 months and for at least 20 hours per week thereafter. Ideally, we are looking for full-time owner-operators.

  • Do I have to be an Australian Citizen or Permanent Resident of Australia to franchise with Retail Zoo in Australia?

    Yes, you will need to hold either Permanent Australian Residency or be an Australian Citizen to purchase a Boost Juice business.