About Boost


janine and barry hero

Once upon a time . . .

Let’s be honest, when Boost started, it was not started by an experienced seasoned retailer, it was started by me, a girl from the burbs who had no idea about business, but had a heart for adventure. My husband and I were new in our marriage, and wanted to be in more control of our destiny. I had worked in industries from advertising, to Nanny-ing in France to even a stint with David Bowie on his yacht in France (OK, I know what you are thinking, wow Bowie… well for those old enough to remember David Bowie anyway… and yes I met amazing people and went to amazing places, but guess who had to clean the 10 toilets on board??). Then I was back in Australia where I worked for a movie company called UIP in publicity, but I had never ran a business, but then again, I had never been a stewardess on a yacht before either.

In 1999 during a trip with my husband to the USA we saw the Juice and Smoothie category over there. To be honest, I did not like the concept in the USA, but I did like the category of good for you, healthy products. With a blank piece of paper, Boost was created. We drew up a business plan, (looking back at that plan it was more of a marketing report than a business plan), and presented it to some of Jeff’s radio mates. I was humbled by the faith that they had in myself and Jeff to turn their hard earn cash into a business.There was also a level of responsibility that came along with being accountable for other peoples money.

Jeff found a site in South Australia in King William Street and we had his Dad sit out the front of the store counting people and if they were male, female and roughly how old they were. Once we were happy with the flow we signed our first lease and opened our first store in SA. Boost worked from day one. We built the business one customer at a time, we were one of the first retailers to introduce a loyalty program and we put a massive guarantee in the store so I could hear everyone’s feedback. The customer is always, always first. 11 years on we have the same philosophies, passion and commitment to getting it right every time, so we love getting your feedback, we do not always get it right everytime, but if we know about it, we fix it .So email us the good, bad and the ugly as this is the way we get better, and your feedback is the reason we are growing.  

300 stores in 10 countries later, we are still growing strong, thanks to our amazing Boosties that work for us everyday, our Franchise partners, suppliers and our customers, for without these people who inspire me everyday, we would be just another retail store.  THANK YOU!!!!!