Janine’s Success Story


janine fruit hero

Janine Allis is not your everyday self-made businesswoman. She grew her juice and smoothie empire from her kitchen bench to an international success story (Boost Juice Bars are now in 17 countries with over 350 stores).

But her path has been anything but ordinary.

“I’ve had no formal business training and never attended a day of uni in my life,” she admits. “I didn’t know what the traditional path looked like so I made it up along the way.”

For most people, the formula for achieving success in life is to study hard, get good grades, get into a good business school or university and work your way up the ladder…  Janine’s way was to work three jobs so she could fulfill her dream of travelling the world and letting life take her on a journey. This adventure took Janine around the world, from nannying in a little French village to working for rock gods and movie stars on a yacht in the South of France and the Caribbean.

“I believe people need to live a good life, have great experiences and find out what they’re really passionate about,” she said.

For Janine, her big awakening was having kids.

“I just wanted to give my kids something quick and healthy when we were out and about but there was only fatty, sugary empty calories as far as the eye could see,” she said.

“I thought, ‘It shouldn’t be this hard!’ I’d seen juice bars in the States and I knew Aussies of all people would love the freshness and the ability to grab something on the run that had fresh fruit blended into it on the spot.”

“The fact that I had no experience in business or retail or running a store of any kind didn’t worry me at all, mainly because I had no idea what was involved – I was so passionate about the product, I was sure everyone else would be too, so I just jumped in and had a go!”

That passion has translated into over $2 billion in global sales since inception and the business has squeezed and blended its way through thousands of tonnes of fresh fruit and veg every year, including over 2000 tonnes of watermelons, 49 million blueberries and 3 million bananas a year in Australia alone.

Boost has been through an astonishing evolution over the past decade and a half and Janine has also evolved as a business person.

In the early days she was a fresh-faced mum of four young kids with little more than a good idea and a fire in her belly.

Fast forward fifteen years and she’s developed into an accomplished and skillful entrepreneur with an eye for a smart deal and the experience to back it up.


She’s won many accolades along the way, including:

  • Telstra Australian Business Woman of the Year (2004)
  • Amex Finalist Franchisor Award (2005)
  • NRA Supreme Reward for Best Retailer (2007)
  • Made the women’s honours role in Victoria (2007)
  • Inducted into the ‘Australian Business Women Hall of Fame (2013)
  • Top 100 of most admired women in Australia. (2013)
  • International Marketing award (2010)
  • Exporter of the year award (2011)
  • Excellence in Customer service (2014)
  • Ranked at #7 on Smart Company’s Top 30 Australian Female Entrepreneurs List (2015)
  • Finalist in the Women of Style Awards for her inspirational achievements in business (2015)
  • Victorian Women In Leadership Awards (2015)
  • Golden Key Honorary Member for Australian Catholic University (2015)

Janine is now sharing her knowledge with others, including through her a role as a “shark” and mentor on Channel Ten’s Shark Tank, and says if she can do it, anyone can.

“There’s nothing special about me. I wasn’t one of those kids in school that people voted ‘most likely to succeed’. I was just a very average, ordinary kid from Ferntree Gully but I had a crack and I gave it everything I had and failure was just not an option,” she said.

“My recipe for success is a great idea, enormous passion and a willingness to absolutely work your butt off until it takes off and you solve the millions of problems! And finally, surround yourself with the right people”

“Every great venture is a team effort and Boost would never have gotten where it has today without all the amazing people who have contributed along the way – especially my husband, Jeff. Without his lunatic goal-setting and his not always deserving faith in my ability, we would never have come so far.”

“And we haven’t reached the edge of the map yet,” she adds, with typical entrepreneurial thirst for excitement.

“I still love getting up every morning and being a part of this great adventure. I’ll keep doing it as long as I love it and who knows where we could end up next!”