Not all sugars are created equal. Sweet things to know about sugar.


Sugar is the hot topic at the moment in the media – should we be eating sugar or shouldn’t we? It can be confusing as you hear conflicting opinions on this topic. The reality is that the answer is super easy: processed sugar – be it white, brown or raw – that is put into products to make them sweeter is the bad guy (and should be kept to a minimum). Sugar that is in raw foods like fruit, and is consumed in its natural form, is the good guy. Remember, we need sugar in our diet, but like anything, not in excess.

celeryA concern that was raised by DAA (Dietitians Association of Australia) was that people are moving away from fruit to avoid sugar, which can cause problems, as the sugar in fruit comes with so much other goodness. Even the recent Australian Dietary Guidelines are saying you need more fruit and vegetables, not less.

The DAA suggest that ‘to achieve a healthy weight, we need to be physically active and choose amount of nutritious food and drinks to meet our energy needs’.

We do not believe in telling you how and what to eat, or misleading you to think something is healthy when it’s not. Instead, we give you choices to make up your own mind. We have four different categories and offer three different sizes to try and help you decide what suits your dietary needs.

We offer everything from the Brekkie to Go-Go, which is high in energy and provides nutrients such as vitamins, calcium and probiotics, to our refreshing low calorie drinks like the small Ginger Tonic that has only 60 calories, which is about the same calories as an apple, plus all products in between. We offer freshly juiced fruit and vegetables, to yoghurt based smoothies or our blended smoothies, which are nothing but fruit, veggies and coconut water.


Sugar is not the enemy, added sugar is the enemy. The Australian Dietary Guidelines recommend to limit food and beverages that contain added sugar. This doesn’t mean you need to eliminate all sugar in your diet, as carbohydrates are made up of sugar molecules and are the preferred fuel sourced used by the body to perform its daily functions. Sugar occurs naturally in some foods such as fructose in fruit, and lactose in dairy food products. These types of naturally occurring sugars are fine to consumer on a daily basis as they also contribute beneficial vitamins, minerals and fibre.It is the added sugars used in the food industry that act as a preservative, add taste, colour, bulk and thickness to food products that we need to avoid eating large amount of. Despite their different colours, flavours and forms (rice malt syrup, sucrose, corn syrup, glucose), the nutritional value of added sugars is very similar. All added sugars have very little in the way of vitamins, minerals or fibre, and contribute to the rising incident of chronic diseases such as obesity, diabetes and heart disease. As a consumer it is important to read the nutrition information panel and ingredients list of products, rather than just looking at the total sugar content. This is the best way to see where the sugar in the product is coming from so you can make an informed choice based on your individual dietary needs.

The key to healthy living is taking a balanced approach to eating so that it is sustainable long term. It’s about balancing the good stuff that your body needs, by eating a wide variety of nutritious foods from the five food groups on a daily basis, and limiting you intake of discretionary foods such as chocolate, ice cream, biscuits and cakes that all contain added sugar to only sometimes, and in small amounts.

Life is not meant to be taken too seriously, and at Boost we love to have fun. One thing we do take seriously is the quality our products, and every day we are looking for new ways to improve how we make being healthy – easy. Love life and eat healthy.

“Our philosophy at Boost is really simple. Our products have been created to enable you to drink as close to nature and as raw as possible. I believe that if we do this then we never have to diet again. It is not about living like a monk in the Himalayas, but making smart choices and getting as much fruit and veggies in our diet as possible, and at Boost we make it easy for you to do just that.” Janine Allis